Baptiste Limb - Creative

Make It With A Fireman - Sauza Tequila [Internet Videos]

Wed, 25 Apr 2012 14:10:00 -0400

Sauza Tequila had to raise awareness across women to position itself as the best Tequila to make margaritas for their Ladies Night In. So we created a digital-centric campaign that cheekily played into female fantasies and delivered the Sauza-Rita recipe in a truly unforgettable way.

The video is ranked #15 in YouTube’s 20 Most Watched Ads of 2012 with 5,348,876 views as of 12/6/2012.

Role: Conception, Creative Direction, Art Direction, Strategy, Client Presentation

10 days after the release, the main video has already been seen over a million times, featured on websites such as The Huffington Post, Jezebel, Cosmopolitan, Out, BuzzFeed and hundreds of blogs. The virality of the campaign went beyond the internet, and was a subject in the You And Me This Morning show on The U. 20 days after the release, it was flirting with 3 million views, over 500 comments and 3,500 Youtube likes.
As of April 26th, the video was rated #1 most watch video for an Alcoholic brand and #4 of all viral advertising video on ViralVideoChart.com.

Story-telling is powerful: to maximize the effectiveness of the campaign, the Sauza Tequila Rescue Tour came to customers in cities such as New York and Vegas.

The campaign and its strategy proved to be so effective that it became a case study for a lot of marketing related publications, including USA Today, Advertisement Journal and The New York Times (newspaper).

- - - -

Agency: Euro RSCG Chicago, USA

Year: 2012

Inspired By Design - EFFEN Vodka [360 Campaign]

Wed, 25 Apr 2012 13:36:00 -0400

EFFEN Vodka is a premium vodka that was born out of design.

EFFEN wanted to celebrate the one thing inherent in its DNA: design. So we created campaign highlighting innovative designers and tapped into their existing social networks to expand the brand’s exposure among their followers.

While print and out of home executions focus on the designer,digital executions feature EFFEN Vodka exclusive designers work.

Role: Conception, Digital Creative Direction, Art Direction, Strategy, Client Presentation

- - - -

Agency: Euro RSCG Chicago, USA

Year: 2012

Launch Of Groupon Now - Groupon [Internet Videos]

Wed, 25 Apr 2012 12:43:12 -0400

To celebrate the launch of Groupon Now, a service that permits you to find deals in real time based on your location and interest, a lot of deals were at $1.

Those videos have for only purpose to raise awareness about the service.

Role: Conception, Art Direction, Realisation

- - - -

Agency: Euro RSCG Chicago, USA

Year: 2011 (Pitch)

Come In And Play - Playstation Network [360 campaign]

Wed, 25 Apr 2012 11:34:00 -0400

This campaign resurrects Enos, the artificial intelligence used to promote the first Playstation in 1997. He’s now an unbeatable entity on any connected device that reminds gamers who’s the boss.

Our mission was to raise awareness across Playstation gamers of all the good things the Playstation Network and a Playstation Plus membership can offer them, such as free avatars, games, trophy collection, etc.

Role: Conception, Creative Direction, Art Direction

- - - -

Agency: Euro RSCG Chicago, USA

Year: 2011 (Pitch)

Rock, Paper, Scissors - Quill.com [Rich Media Banners]

Wed, 25 Apr 2012 10:51:00 -0400

Quill, online retailer for office supplies, needed to promote its free shipping offer.
The results of this 2011 campaign were 25% better than the year before.

Role: Creative Direction, Client Presentation

- - - -

Agency: Euro RSCG Chicago, USA

Year: 2011

Office Romance - Quill.com [Rich Media Banners]

Wed, 25 Apr 2012 10:46:00 -0400

Agency: Euro RSCG Chicago, USA

Year: 2011

Flavored Explosion - Pucker Vodka [Rich Media Banners]

Tue, 24 Apr 2012 21:14:00 -0400

Pucker Vodka is targeting 21+ women in college and starting their work life.

The goal was to position the new flavored vodka brand as a bold, unique flavor experience that is something between the cheap, syrupy tastes of college life and the “lightly infused” flavors of the super-premium space.
This campaign literally “exploded” all benchmarks in the category with an average interaction rate of 5% and an average interaction time of 22 seconds.

Award:
- 2012 IAC’s Best Beverage Rich Media Online Ad

Role: Creative Direction, Client Presentation

- - - -

Agency: Euro RSCG Chicago, USA

Year: 2011

Refill With Quill.com - Quill.com [Rich Media Banners]

Tue, 24 Apr 2012 17:35:00 -0400

Quill, online retailer for office supplies, needed to raise awareness. The results of this 2010 campaign were 45% better than the year before.

Role: Creative Direction, Client Presentation

- - - -

Agency: Euro RSCG Chicago, USA

Year: 2010

Hygenatherapy - Hygena [Internet Videos]

Tue, 24 Apr 2012 12:09:00 -0400

J’ai testé la phytothérapie

Hygena is a chain of kitchen retailers.

Those videos feature the fictional character Barnabé Élival, a depressed person who tries every therapy to be more happy in his everyday life. Those videos lead to the website hygenatherapy.com (not online anymore), where he finally appears happy and full of energy, and introduces the user to 6 gorgeous kitchens.

Role: Conception, Art Direction, Copywriting, Online Strategy

J’ai testé la zoothérapie

J’ai testé la thérapie par le rire (gélothérapie)

J’ai testé la luminothérapie !

With a production budget of €5,000 and no media buy, each of the 4 videos has been seen between 20,000 and 150,000 times on Youtube (not online anymore).

- - - -

Agency: Euro RSCG 360, France

Year: 2009

Pimkie.com - Pimkie [e-commerce Website]

Tue, 24 Apr 2012 11:21:00 -0400

Pimkie is a chain of retail stores for teenager and young lady fashion.
Pimkie.com is the retail website. It’s been designed to be able to graphically change based on seasons, collections, promo, etc.

Role: Conception, Art Direction, Illustration, Client Presentation

- - - -

Agency: Euro RSCG 360, France

Year: 2009

Club-Krups.fr - Krups [Flash Website]

Mon, 23 Apr 2012 14:09:00 -0400

Krups is well known for the quality of its kitchen robots and coffee machines.
Club-Krups.fr is the place where Krups customers can learn everything about the machine they’ve just bought with video tutorials as well as get infos and recipes shared by French top chefs.

Role: Conception, Art Direction for the website and the tutorial video, Leading designers and Flash Development.

- - - -

Agency: Euro RSCG 360, France

Year: 2009

MyManIsCooking.com - Mathon.fr [Microsite]

Mon, 23 Apr 2012 14:01:18 -0400

Mathon.fr is a retailers website specialized in kitchen accessories.
MyManIsCooking.com was launched for Valentine’s Day and had for main purpose to raise awareness about Mathon.fr
by allowing women to upload their boyfriends’ faces that was set on top of a cooking male stripper video.
They then had the option to send it to their friends and enter a sweepstake to win for €10,000 of kitchen accessories.

Role: Conception of the website and the video, Art Direction, Leading Flash Development and User Experience

- - - -

Agency: Euro RSCG 360, France

Year: 2009

Strengthen your I - Go Sport [Social Website]

Thu, 19 Apr 2012 17:35:00 -0400

Go Sport is a chain of sport-centric stores in France.
This website has been created for the sole purpose of people sharing the same interests about sport to gather and exchange their experience.
Before entering the site, the user has to select a few items, in order for the website to show him/her the right persons.
He can start following their I-spaces (which is similar to today’s Facebook’s wall), and create his/hers.
Based on his interests, targeted products are displayed on the right side.

Role: Conception, Art Direction and User Experience

- - - -

Agency: DDB Nouveau Monde, France

Year: 2007

(Pitch Work)

Archipelago With Character - Guadeloupe [Microsite]

Thu, 19 Apr 2012 17:16:00 -0400

Guadeloupe is an archipelago of 5 islands. Its people are well known for their strong character.
In order to win a free trip to Guadeloupe, the user was invited to answer a series
of question that will determines his/her character, and which island corresponds to it.

Role: Conception, Art Direction and User Experience

- - - -

Agency: DDB Travel And Tourism, France

Year: 2007

The Quest - Peru Tourism [Experiential Website]

Thu, 19 Apr 2012 16:53:00 -0400

The idea is for the visitor from any country in the world to discover Peru the way it was discovered in the seventeenth century.
The Quest Engine has been created for that purpose.
People who already have visited Peru also have the opportunity to share their El Dorado, by posting pictures and videos.

Role: Role: Conception, Art Direction and User Experience

- - - -

Agency: DDB Travel And Tourism, France

Year: 2007
(Pitch Work)