This campaign resurrects Enos, the artificial intelligence used to promote the first Playstation in 1997. He’s now an unbeatable entity on any connected device that reminds gamers who’s the boss.

Our mission was to raise awareness across Playstation gamers of all the good things the Playstation Network and a Playstation Plus membership can offer them, such as free avatars, games, trophy collection, etc.

Role: Conception, Creative Direction, Art Direction

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Agency: Euro RSCG Chicago, USA

Year: 2011 (Pitch)