Pucker Vodka is targeting 21+ women in college and starting their work life.
The goal was to position the new flavored vodka brand as a bold, unique flavor experience that is something between the cheap, syrupy tastes of college life and the “lightly infused” flavors of the super-premium space.
This campaign literally “exploded” all benchmarks in the category with an average interaction rate of 5% and an average interaction time of 22 seconds.
Role: Creative Direction, Client Presentation
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Agency: Euro RSCG Chicago, USA