Hygena is a chain of kitchen retailers.
Those videos feature the fictional character Barnabé Élival, a depressed person who tries every therapy to be more happy in his everyday life. Those videos lead to the website hygenatherapy.com (not online anymore), where he finally appears happy and full of energy, and introduces the user to 6 gorgeous kitchens.
Role: Conception, Art Direction, Copywriting, Online Strategy
With a production budget of €5,000 and no media buy, each of the 4 videos has been seen between 20,000 and 150,000 times on Youtube (not online anymore).
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Agency: Euro RSCG 360, France