Sauza Tequila had to raise awareness across women to position itself as the best Tequila to make margaritas for their Ladies Night In. So we created a digital-centric campaign that cheekily played into female fantasies and delivered the Sauza-Rita recipe in a truly unforgettable way.
The video is ranked #15 in YouTube’s 20 Most Watched Ads of 2012 with 5,348,876 views as of 12/6/2012.
- PLATINUM Creativity International Award - Viral category
- SILVER and BRONZE Telly Awards
- COMMUNICATOR AWARD, Marketing Effectivness (Video)
- FINALIST MediaPost’s OMMA - Online Advertising Creativity, Standalone VIdeo.
Role: Conception, Creative Direction, Art Direction, Strategy, Client Presentation